About Us

Our Story

Where It All Began

Headquartered in Toronto  helmed by visionary entrepreneurs Ian Dela Cruz & Shehab Mo. 

SwimweekTO’s innovative approach, fusing media production , lifestyle, entertainment and fashion has led the company to team up with several significant industry partners including Tryste Media,  401 Clothing & other notable lifestyle  brands.

Since 2018 we’ve produced high quality  fashion shows in cities including Toronto, New York,  Miami, Tulum, Melbourne. We provide venues, staging, lighting, staffing, media production, styling, art direction, casting and model hire.

 

In the Spotlight

Awards & Recognition

Publications

MEDIA Awards

DORA AWARDS

NOMINATIONS

Our Team

 

 

At SwimweekTO , we pride ourselves for having combined 15 years+ of media production , events and management experience.

Ian Dela Cruz

Ian Dela Cruz

Managing Director

Ian Dela Cruz  is an MBA graduate of York  University, CEO of Tryste Media & Neuto Canada with over 12 years experience in fashion industry . 
Tryste  Media is an emerging reputed social media marketing  agency , model management  and fashion media  company with branches in Toronto/NY/ Tulum . The company has done media coverage for Miami Swimweek, Toronto Fashion Week , New York Fashion Week & Sports Illustrated Swimsuit .

Shehab Mo

Shehab Mo

Managing Partner & Executive Producer

Shehab Mo, has started an entrepreneurial company from the very simple notion of creating opportunities for models and designers. He is the CEO & Founder of 401 clothing.  With over decade of experience in fashion industry, producing and choreographing fashion shows and special events. He’s more recent achievement is the launch of Cairo Fashion Week.

Kennedy Crossland

Kennedy Crossland

Media Director

Kennedy Crossland is a world renowned DJ & artist. She has performed in large festivals and concerts and continously produces cutting edge music.
Her passion for fashion, live music, arts & design, restaurants and live performances made her immersed in global entertainment’s scene.
Kennedy’s goal is to create a place where creativity, inclusivity and love for fashion and music  will generate opportunities for like minded people to connect.

Kaiser Kraft

Kaiser Kraft

Director of Marketing

Kaiser Kraft is a Marketing Professional with a track record of success in creating effective marketing campaigns that reach target audiences and guide them through the sales process. With expertise in using online paid advertising platforms like Facebook Ads and sales funnels, Kaiser has helped multiple companies increase their reach and sales. Whether developing campaigns or optimizing existing ones, he is an expert in using online paid advertising and sales funnels to drive results and reach desired audiences. His extensive experience and proven track record make him a valuable asset to any team.

Zack Steel

Zack Steel

Director of Sponsorships

Zack Steel earned a post-graduate certificate in Festival Event Conference Management, in 2009, from Centennial College. He has worked on major event projects, ranging from the Scarborough Walk of Fame induction ceremony, to the Big Pitch Environmental, hosted at the HP Science and Technology Centre; as well as two major events at City Hall in Toronto; New Canadians Forum (2007), Skilled Trades Forum (2008) and Family Law Forum, at B’nai Brith Canada headquarters.
He has also planned large-scale events at prominent venues in the Greater Toronto Area, including; The Thompson Hotel (2020) for launch party for 613 Labs and at IMPROVE building in Vaughan (Canada’s largest home improvement showcase) in 2022 for the Innovation in Technology Trades Forum

Hours of Operation

MON – SAT
9:00am – 5:00 PM

SUN
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